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The Tata logo appears on buses, dump trucks, ambulances and cement mixers. With US $ 7.2 billion revenues in 2006-2007, Tata Motors is India’s leading automobile company.
On the 4th March 2008 Tata Motors presented, at the 78th Geneva Motor Show the People’s Car, Tata Nano, and three other vehicles.
Tata Nano is all-weather; safe family car at an affordable price, in fact, Tata Nano may earn a parking place in history alongside Ford’s Model T, Volkswagen’s Beetle and the British Motor Corp.’s Mini, all o which reached millions of people. The car’s formal name derives from the extremely small unit of measure, the nanometer.
The Indian automakers chief, Ratan Tata, drove the highly-anticipated 1-lakh ($2,500) car, named the Nano. Promised by Ratan Tata as the people’s car, world’s cheapest, the Nano goes on sale in India later this year while exports are planned within three years. Nano already has passed India’s full-frontal crash tests, and, although designed with no airbags, Ratan Tata said they could be added for markets outside India.
Tata Nano aims to revolutionize travel for millions; it is 3 meters long, seats four comfortably or five at a squeeze, does 65mph and, of course, it’s the world’s cheapest car(at its most basic, is roughly half the price of the cheapest car available today). Tata cut costs by taking advantage of India’s low production costs, and by minimizing components, particularly steel.
Mr. Tata said: “We shrunk it, made the engine smaller and used fewer materials but we haven’t taken any shortcuts in term of safety or emissions”. He also asked:” We need to think of our masses. Should they be denied the right to an individual form of transport?”
Tata Nano, will sell for 100,000 rupees or $2,500 (£1,277) and enable those in developing countries to move to four wheels.
Top speed: 65mph
Engine: rear-mounted 623cc, 33bhp multipoint fuel injection engine
Transmission: continuous variable transmission
Fuel consumption: 50mpg
Body: sheet metal with crumple zones
air conditioning and airbag optional. No radio, no power steering, one windscreen wiper
Popularity: 100% [?]
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I am more interested in the “air powered” car that TATA will be manufacturing later next year and sell in the same price range!—-providing the oil industry keeps their grubby hands off!—which l doubt.